Project Description
Published six years after the international best-seller Type in Motion, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics continues unabated.
Over eighty projects are presented here in detail and arranged into five chapters that address particular issues facing today’s designers. Identifying looks at kinetic typography’s role in branding through media such as television identities, program titles, and transition sequences. The delivery of information about a product, service, or event through a typographic message is considered in Informing. Stitching together word, image, and sound to create stories and establish a context, Storytelling addresses issues of narrative, in which the designer establishes the framework but the user creates the story. Traveling focuses on the user, from Web site navigation to chat rooms. Speculating features a wide spectrum of experimental projects in type and letter design, exploring new ideas, functions, and methods of communication.
Type in Motion 2 raises visual communication and motion graphics to new levels and captures the true spirit of innovation and imagination in the contemporary design scene.
Author & Designer: Matt Woolman
Publisher: Thames & Hudson, Ltd.
First Edition: 2005
Co-editions: US / W.W. Norton; UK; Japan; and Spain
ISBN-10: 0500512434
Specifications:
hardcover
217 x 254 mm
176 pages
1350 color and black and white illustrations
Click sections below to view complete book:
Introduction
1: Identifying
2: Informing
3: Storytelling
4: Travelling
5: Speculating