Project Description
A one-stop color resource for all package designers.
The Color Management series contains many practical formulas and systems for using and managing color in all areas of design. Each book looks closely at the aesthetic and applied use of color for specific purposes.
Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display.
Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges.
A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.
Authors: John Drew, Sarah Meyer
Designer & Illustrator: Matt Woolman
Publisher: RotoVision, SA
First Edition: 2008
ISBN-10: 2940361673
Specifications:
hardcover
226 x 285 mm
224 pages
illustrated throughout